The Lab is Condé Nast Germany’s program for innovation and development of future business models.
The Lab will ask and answer future-oriented questions we aren't able to focus on in our day to day business based on actual needs and insights, lead by a Human-Centered Design approach.
The Lab concludes with a long term vision and actionable concepts that we confidently can use to leap into our future business.
The first Lab will deal with the “Future of Shopping”. It will exist over the course of 10 – 15 weeks with 8-10 participants, starting end of march 2015.
Future Of Shopping
How might we predict and define the future of shopping? Are algorithms our new stylists? Do we just print out new clean underwear? And what is Condé Nast’s future role in this? How can we apply these learnings to the GLAMOUR Shopping Week?
Research and predict the future of shopping
Create business opportunities around shopping
Explore how GLAMOUR could become an innovative shopping brand
Outline a specific future scenario for the GLAMOUR SHOPPING WEEK
Build & test a prototype at GLAMOUR SHOPPING WEEK in Fall 2015
Breaking down the innovation process in many short sprints is vital for its success. Here is how we do it:
The solutions will be relevant and actionable, they are chosen based on “The Three Lenses Of Human-Centered Design” to locate the sweet spot for our future business.
What do people desire?
What is technically and organisationally feasible?
What can be financially viable?
Solutions from The Lab will hit the overlap of these three lenses; they need to be desirable, feasible, and viable
Not just for the chosen few. Join The Lab, even if you just want to listen in.
Learn with us
The Double Diamond Innovation Plan
Minimal Viable Product (MVP)
“Future Of Shopping”
Global Powers Of Retailing 2015:
The Future Of Automobility
From Value Chain To Value Constellation:
Designing Interactive Strategy
3 Tips For Engaging The Next Generation Of Luxury Consumers
will fail (a lot) The lab is research, experimentation, Human-Centred Design, and ultimately Innovation.
To do an task in a short amount of time, you need to be openminded & and have a process that can handle every type of outcome.
By using very flexible, but proven methods such as Design Thinking, Jobs-To-Be-Done, Lean & Agile principles. Taught and continuously developed by education institutes as The Stanford D-School, Harvard, Hyper Island & MIT and used in practice.
We will be able to discover actual needs and insights, Methods originally developed by the Stanford University, Harvard University, IDEO & MIT. Used worldwide in different shapes and forms from world class educations such as Hyper Island, IKEA Global Innovation Lab Use facitation tools from the Swedish military (adapted by Hyper Island) and Kaospiloterne in Denmark.
Come and join on the journey. You can take part in three ways.
1. Join the lab
2. Get the newsletter
3. contribute with “pain points”